
E-commerce
Out of stock, still indexed
About 66 results (0.25 seconds)
Orderable now (20) The catalogue opens in waves: everything is online, part of it can already be ordered.


Diary, week 47: migration Tuesday, Black Friday Friday

Anatomy of a product page URL

The online shop’s advent calendar, 2003

URL identity card

The crawler’s ration book, October

What we forgot: 4,300 photos left on the landing

Train formation: coaches 9 to 14 off the platform

Damage claim: 214 product pages, not a single star left

Riot at the Web Department Store

Closed for stocktaking: 112 useful pages

The box that costs more than the website

The first customer from the engine

Consignment note: sent as POST, arrived as GET

Line C · Conversion

A product page’s passport

Crawl trap

Price on request, visits on request

Public auction: SEO strategy, never unwrapped

About: 4,000 words

14 min on page

Cart not abandoned

€299 module

The migration
Google's page 2 is the best place to hide a body. Here, it is where the gems are.
Filters that spawn millions of URLs, product pages copied from the manufacturer, an out-of-stock item that returns an error, and a Black Friday planned on Monday for Friday. An online shop is a catalogue the crawler has to read before anyone can buy from it. These t-shirts, mugs and posters are for anyone who has watched "Add to cart" think it over for two seconds.