
Migrations & Redesigns
Redesign delivered, traffic not included
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Orderable now (20) The catalogue opens in waves: everything is online, part of it can already be ordered.


Diary, week 47: migration Tuesday, Black Friday Friday

Caution, migration in progress

Before and after: like a redesign

Draw slip: six changes played in one evening

What we forgot: 4,300 photos left on the landing

Migration accident report

Condition report: six agencies, six overpaints

Traffic down? Redesign

Baggage tag: the traffic never arrived

Wagon label: 1,240 redirects to staging

“Fragile: backlinks” labels, never used

Bastille Day Ball, Site Launch at 11 pm

Joint inventory: nobody counted before the move

The redesign stopped right here

The Redesign, a tragedy in five acts

The box from the last migration

The SEO Game of the Goose: Square 58, Migration

The redesign signature book

The cheap website, crossed-out price

The old domain name merch

Front-desk list for the new website’s private view

The law of conservation of traffic

The Sinking of the Redesign
Google's page 2 is the best place to hide a body. Here, it is where the gems are.
New site, new CMS, new domain, new structure, all on the same night. The site looks stunning. The traffic stayed at the old address, because nobody mapped the redirects. These t-shirts, mugs and posters are for those who built the redirect map, and for those who found out afterwards that one was needed.